AdSense related terms that you should know
Here is the list of AdSense related terms that you should know for sure:
A page: A page impression is generally the same page view, but
The number of page impressions can sometimes be different from that of the page
views. This happens when the page is viewed by a visitor but the AdSense code
is not executed for some reason (which means that ads are not displayed
visitor).
Ad impressions: Whenever you get page impressions, you also get ad units
impressions. However, the impressions of ads are paid by the number of
ad units you have on your page ie number of ad units that are executed when
the page is loaded on the user’s browser. Note that the link unit impressions are also
counted as impressions ads.
Click: A click (in order of AdSense) is recorded whenever a website
visitor clicks on an AdSense ad. Note that a click on a topic in a set of links
not considered as a single click.
Click through rate, in order to AdSense, is the number of clicks received
by an ad unit divided by the total number of ad impressions for the ad.
Thus, a better CTR can mean more revenue for you.
Effective CPM: It is estimated that the cost per 1000 impressions. However, no
Not confuse effective CPM with your earnings. In fact, effective CPM is calculated
dividing earnings by the number of page impressions and then
multiplying the final figure of 1000. Effective CPM is generally used to compare
various channels and determine which channels are most profitable for you.